Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates. It also uses social media to advertise jobs either through HR vendors or through crowd sourcing where job seekers and others share job openings within their online social networks.
Social recruiting’s efficiency and return on investment have been difficult to regulate, since applicants do not usually apply through the social channels which first attracted them. In May 2013, Maximum Employment Marketing Group released the Social Employment Monitor, which ranks the reach, engagement, and interactivity of employers’ social recruiting efforts around the world.
We’ve reached the point now where social recruiting isn’t just a novelty – it’s a must-have for any successful recruiting strategy.
A full 94% of professional recruiters network on social media and use it to post jobs to an extensive community. Fifty-nine percent of employees say a company’s social media presence was part of the reason they chose their workplace.
Now a days Everyone using Twitter, Facebook, Google Plus, LinkedIn, and WhatsApp etc. Everyone will easy to share the information to there profiles, so recruiter will get good results from Social Media’s.
We will help you get started using social media for recruiting, make it easier to bring in high-quality applicants that stay in their positions longer, and improve your hiring process. We’ve also got tips to help you improve employer branding and social recruiting examples.
How to Get Started Using Social Recruiting for Hiring:
- Create social media accounts specifically to recruit with.
- Get employees involved in sharing posts on social media.
- Use LinkedIn to find potential recruits.
- Share your employer brand with photos on Instagram.
- Use Facebook insights to study your audience